A new standard in organic skincare | Pure & Proven | ★★★★★ 5 Rated
Why Work With Me
As a bootstrapped beauty founder myself, I understand the pressure of growing a brand while managing every dollar. This session is built for people like us—creators who are ready to step into the CEO seat.
Finance professional since 2013
I'm Anna Gecheva — a finance expert and seasoned strategist who has spent over a decade helping brands of all sizes turn insight into impact.
Beauty Brand Founder since 2016
I'm also a bootstrapped beauty brand founder and I know firsthand what it takes to build a business from scratch, having started mine as a side hustle.
Here’s why clients trust me with their strategy
- I’ve managed 7-, 8-, and 9-figure budgets and partnered with global executive teams
- I built and run my own beauty brand — Miss Organics, with companies in both the UK and US
- I’ve worked with and for global icons like Stella McCartney, Seraphine, Crabtree & Evelyn, and Illamasqua
- I helped grow Groupon — the fastest-growing startup in the world at the time
- I’ve led international finance teams across Europe, North America, and Asia
- I hold a First-Class BA in Business Management & Finance and an Executive MBA with Distinction
- I’ve reported directly to C-suite leadership and even worked for one of the richest individuals in the world
I’ve sat in boardrooms and behind spreadsheets. Now I bring that experience to beauty founders who want to grow with intention — not guesswork.
What We Can Cover
Every founder comes in with a different need. This session is fully tailored to your goals and stage of business.
Depending on where you’re at, we might explore:
- Pricing strategy and profit margins
- Cash flow management and cost control
- KPI tracking and financial visibility
- Demand planning or forecasting
- Growth readiness—when and how to hire, invest, or expand
- What’s working, what’s not, and how to align with your long-term goals
What Happens Next
- Book your session through this page
- You’ll receive a short intake form so I can prepare in advance
- You’ll then receive a link to schedule your 60-minute session
- We meet—and map out your clearest financial path forward
You Don’t Need More Advice—You Need Clarity
This isn’t about doing more. It’s about knowing what to focus on—because your numbers will tell us exactly where to go next. If you’re ready to make smarter decisions and grow your brand with intention, this session will give you the financial clarity and confidence to get there.
Book your Finance Power Hour today and take the guesswork out of your growth.
FAQ
Pricing, costing, profit margins, budgeting, KPI tracking, cash flow, inventory planning—anything you need financial clarity on.
No! This session is designed to make the financial side of your business simple and empowering—even if you usually avoid spreadsheets.
I specialize in beauty and wellness product businesses, but I’ve worked with founders across other product-based industries too.
You’ll get a short intake form so I can tailor your session. Then you’ll receive a scheduling link to choose your preferred time.
I genuinely want this to be valuable for you. If you show up to your session and feel it wasn’t helpful or relevant, I’ll make it right—whether that means sharing additional resources or offering a follow-up. My goal is simple: for you to walk away with clarity, confidence, and a plan you believe in.